Abstract: An apparatus for at least partially forming a brassiere having a pair of male molds provided with substantially conical outer surfaces, which molds are movably supported on a first support device so that the spacing between the molds can be selectively varied. A die assembly is spaced opposite the molds and has a pair of circular openings extending therethrough, which openings are aligned with the molds. Clamping devices are provided for supporting a sheet of flexible material adjacent the die assembly so that the material extends across the openings. A driving device, such as a pressure cylinder, causes relative reciprocating movement between the die assembly and the molds, as by being connected to the molds, so that the molds are linearly advanced toward the die assembly so that the molds project through the openings in the die assembly and deform the material into a pair of cups. Heating means are associated with the apparatus for causing heating of the deformed material.