Abstract: The invention relates an apparatus (20) for merchandising including a point of sale (29), a stock of at least one product for sale (36, 38, 40), and a display point (22, 24, 26) having at least one package (30, 32, 34), the package including a replica of the at least one product for sale, wherein the apparatus is arranged to enable the package to be exchanged for the at least one product.