Abstract: A hair coloring apparatus (10) with a row of teeth members (14) and a plurality of applicator brushes (16) mounted for movement between an ingredient load position in which the application brushes are spaced from the row (14) of teeth (14), for immersion into a supply of coloring ingredient, to an application position in which the brushes are located between individual, selected pairs of adjacent teeth members (14) for coloring strands of hair which pass between only the selected pairs of teeth members (14) with loaded applicator members (16) located therebetween.