Abstract: An artificial fishing lure which simulates the vacillatory movement of natural bait comprises a pliable plastic cylindrically shaped central body along the axis of which a fishing hook may be forcibly inserted. Extending somewhat radially from the central body is a skirt which comprises a plurality of individual elongated plastic members to the ends of which are, in turn, integrally attached a plurality of tail elements. Each of the skirt members and the tail elements is formed of a soft, pliable plastic. The tail element is shaped as a flattened curl which, in repose, lies in a single plane on one side of the skirt member. Upon extension of the curl, such as occurs when the lure is pulled through water, a lateral, reverse twist forms, and the tail vacillates and gyrates simulating natural bait movement.