Abstract: Systems and methods for both technical and non-technical users to create content for interactive synthetic characters are provided. In some embodiments, a conversation editor may be configured to create a traversable script for an interactive synthetic character by receiving a set of conversation rules from a user. These rules can be used to match certain words or phrases that a user speaks or types, or to monitor for a physical movement of the user or synthetic character. Each conversation rule can include responses to be performed by the interactive synthetic character. The responses can include, for example, producing audible or textual speech for the synthetic character, performing one or more animations, playing one or more sound effects, retrieving data from one or more data sources, and the like. A traversable script can be generated from the set of conversation rules that when executed by the synthetic character allows for the dynamic interactions.