Abstract: A method for implementing electronic promotional offers and a promotion system are provided. In an embodiment, the method includes receiving promotional offer information associated with a consumer. Optionally the information may be transmitted by a near-field communication and/or in another form of two-way communication mode. The promotional offer information is authenticated. In one embodiment, the promotional offer information is encrypted during transmission and decrypted upon receipt. A request to confirm that the consumer wishes to redeem the promotional offer may be sent. After receiving the confirmation, the promotional offer information is processed and the promotion of the promotional offer is implemented.