Abstract: A method and system can include for “Rich Converstation” can include receiving a search query, identifying an intent of the search query, parsing the search query to identify one or more of an entity identifier and a scope identifier where an entity identifier is a subject of the search query and the scope identifier is a scope definition associated with the search query, identifying an answer to the search query based upon a user profile and the scope definition, generating a conversation-based interaction using the scope definition, and modifying the scope definition using the conversation-based interaction and user profile. The method and system can further modify a scope definition for a future conversation-based interaction based upon a prior conversation-based interaction and the user profile and present the answer to the search query and a second answer based on the future conversation-based interaction.