Abstract: A system enables tracking of specific ad impressions that are responsible for eliciting specific telephone responses to online ads. Each time the system receives a request from a user to present an advertiser's telephone number in an impression of an ad, the system generates a temporary telephone number for the advertiser. The temporary telephone number lasts for a limited lifetime, during which any incoming telephone call is automatically routed to a POC designated by the advertiser. Whenever a temporary telephone number is generated for an advertiser, the system associates the temporary telephone number with the ad impression in which the temporary telephone number is displayed. Preferably, each temporary telephone number is only presented once during its lifetime, such that each temporary telephone number is only associated with a single ad impression. Thus, any call to a temporary telephone number can only have been elicited by a single ad impression.

Abstract: A method and system for interactive product merchandising for an end user accessing a destination, such as a Web site, over a network, such as the Internet. The method includes extracting information pertaining to the destination and using this information to select a product to promote to the end user. Then heterogeneous information is collected that is related to the product, such as vendors, pricing, vendor ratings, vendor reviews, product ratings, product reviews, other related products, and other information. A unified display unit is composed from the heterogeneous information to provide an interactive user interface for the end user for presentation at the destination (e.g., displayed on the Web site). The method also tracks activity by the end user at the unified display unit to use as input in selecting one or more other products for another promotion to the end user. The method is aimed at encouraging impulsive buying by an end user who is browsing the network without intending to make a purchase.