Abstract: Systems and methods for allowing a subscriber to opt-out of targeted digital advertisements are provided. In one implementation, a mobile network operator operations support system server receives an input from a subscriber, the input comprising an account number and a stable network-level identifier. The server then causes a message to be sent to the mobile device along with a URL based on the input from the subscriber. The server receives a beacon that is generated when the subscriber visits the website, and sends a message to a mobile analytics platform server indicating a preference on whether the subscriber wants to receive targeted digital advertisements.

Abstract: System and methods for selecting and serving a targeted digital advertisement to a user are provided. In one implementation, an advertisement platform server receives an ad transaction pixel from a user device. Based on the ad transaction pixel, the server initiates a discovery process in order to discover the identity of the user device. The server then receives a device targeted ad request from the user device, and sends a device targeted ad response to the user device based on results from the discovery process.

Abstract: Methods and systems for detection of venue walk-in events by consumers in possession of wireless mobile devices. Received signal strength indication (RSSI) information is received from a plurality of wireless base stations. The RSSI information relates to mobile devices that communicate with the wireless base stations. Based on the RSSI information, it is determined whether a venue walk-in event has occurred for a particular mobile device.

Abstract: System and methods for determining a relationship between an application-level identifier and a network-level identifier are provided. In one implementation, a discovery server receives a data request that includes an application-level identifier and a transitory network-level identifier. Based on the transitory network-level identifier, the discovery server determines a stable network-level identifier, and further maps the application-level identifier to the stable network-level identifier.

Abstract: Methods and systems for providing situational user contexts to mobile applications, allowing for delivery of the relevant content without exposing mobile users' locations and other personal data. A plurality of space-time contexts (STCs) are stored in computer memory, with each STC representing a situational environment as a function of location and time. A mobile user device is associated with at least one of the STCs based on, for example, the location of the device and the current time. The associated STCs are provided to an application interested in delivering context-specific data to the user of the mobile user device.