Abstract: Systems and methods for allowing a subscriber to opt-out of targeted digital advertisements are provided. In one implementation, a mobile network operator operations support system server receives an input from a subscriber, the input comprising an account number and a stable network-level identifier. The server then causes a message to be sent to the mobile device along with a URL based on the input from the subscriber. The server receives a beacon that is generated when the subscriber visits the website, and sends a message to a mobile analytics platform server indicating a preference on whether the subscriber wants to receive targeted digital advertisements.
Type:
Grant
Filed:
April 5, 2017
Date of Patent:
August 8, 2023
Assignee:
Cinarra Systems, Inc.
Inventors:
Sathyender Nelakonda, Nikhil Mishra, William Leece, Aman Dhora
Abstract: System and methods for selecting and serving a targeted digital advertisement to a user are provided. In one implementation, an advertisement platform server receives an ad transaction pixel from a user device. Based on the ad transaction pixel, the server initiates a discovery process in order to discover the identity of the user device. The server then receives a device targeted ad request from the user device, and sends a device targeted ad response to the user device based on results from the discovery process.
Type:
Grant
Filed:
April 12, 2017
Date of Patent:
November 2, 2021
Assignee:
Cinarra Systems, Inc.
Inventors:
Sathyender Nelakonda, Alexey D. Zinin, Aman Dhora, William J. Leece