Abstract: A method for facilitating a viewer-directed motion picture screening event includes: enrolling viewers and at least one motion picture screening facility in a viewer-directed motion picture screening service; sending a request for screening a given motion picture, initiated by at least one of the viewers; receiving, by the at least one viewer, notification regarding a status of the request; when the request has been granted, determining whether the motion picture screening facility is located within a prescribed distance of a subset of viewers who have indicated an intent to screen the given motion picture; dispatching a mobile motion picture screening unit to a given location that is within the prescribed distance of the subset of viewers when the motion picture screening facility is located outside the prescribed distance; and sending information to the subset of viewers indicating at least a date, time and/or location of the motion picture screening event.