Abstract: A method is provided for markerless injection of content into an augmented reality scene by use of a mobile device. Through the mobile device, a camera feed of a scene is acquired, which includes a flat surface. A key frame of the flat surface is selected from the feed. After determining that the flat surface in the key frame meets a predetermined level of feature richness, digital content is injected by superimposing text, graphics, video content over at least a part of the key frame. The digital content can be viewed and interacted with by the user of the mobile device. In one embodiment, the digital content is an advertisement.

Abstract: A method is provided for markerless injection of content into an augmented reality scene by use of a mobile device. Through the mobile device, a camera feed of a scene is acquired, which includes a flat surface. A key frame of the flat surface is selected from the feed. After determining that the flat surface in the key frame meets a predetermined level of feature richness, digital content is injected by superimposing text, graphics, video content over at least a part of the key frame. The digital content can be viewed and interacted with by the user of the mobile device. In one embodiment, the digital content is an advertisement.