Abstract: A method for providing keywords for a web page so as to increase online search engine rankings of the web page is provided. The method includes detecting click-throughs to the web page from a link in a search result list of an online search engine. The method further includes collecting data for each click-through, including: a) at least one keyword entered into an online search engine by a user to produce the search result list from which the click-through originated and b) a position value. The method further includes assigning a score to each keyword based on a number of words in the keyword and position values associated with each keyword. The method further includes providing keywords with a score that meets a predefined threshold as a suggestion for improving search engine rankings of the web page.