Abstract: There is disclosed a method and apparatus for enabling a location-aware mobile game reward system for encouraging real-world activity. The method includes sending an electronic notice of a reward available in a physical location to a mobile application operating on a mobile device, the mobile application having enhanced functionality available to be enabled by the reward and receiving location data indicating that the mobile application is operating online and currently at the physical location. The method further includes receiving interaction data indicating that a user of the mobile application has interacted with the mobile application in the physical location so as to obtain the reward and crediting the mobile application with the reward thereby enabling the enhanced functionality of the mobile application.