Abstract: A method includes receiving location information from a Global Positioning System receiver, retrieving geo-fence data from a geo-fence database corresponding to a boundary of a jurisdiction, automatically selecting between a first or second frequency band satellite transmitter based on the comparison.
Abstract: A method is provided for enterprise management and bundling of radio, outdoor and entertainment inventory to achieve maximum revenue on perishable products. An electronic data-mart 110 or central information storage and data processing system is established to collect influencing factors for the probability and price sensitivity of a particular advertising buyer 120. The data-mart 110 also collects business rules for inventory scaling, available inventory to sell, budget (goal) information, advertiser payment history, and station performance data to feed to a scenario planner 130. Once three or more variables exist, inventory and pricing fuzzy logic algorithms create scenario plans to present the most profitable bundle of offerings. The scenarios are typically pre-approved although presented to the local business units 150 for an abnormality failsafe. Once processed by the local business units 150, the scenarios are presented to the advertising buyer 120.
Type:
Grant
Filed:
January 15, 2002
Date of Patent:
June 10, 2008
Assignee:
Clear Channel Communications, Inc.
Inventors:
Allan Ginsburg, David R. Murray, Arthur Weinberger, Jerome Williams
Abstract: A method is provided for enterprise management and bundling of radio, outdoor and entertainment inventory to achieve maximum revenue on perishable products. An electronic data-mart 110 or central information storage and data processing system is established to collect influencing factors for the probability and price sensitivity of a particular advertising buyer 120. The data-mart 110 also collects business rules for inventory scaling, available inventory to sell, budget (goal) information, advertiser payment history, and station performance data to feed to a scenario planner 130. Once three or more variables exist, inventory and pricing fuzzy logic algorithms create scenario plans to present the most profitable bundle of offerings. The scenarios are typically pre-approved although presented to the local business units 150 for an abnormality failsafe. Once processed by the local business units 150, the scenarios are presented to the advertising buyer 120.
Type:
Application
Filed:
January 15, 2002
Publication date:
August 14, 2003
Applicant:
Clear Channel Communications, Inc.
Inventors:
Allan Ginsburg, David R. Murray, Arthur Weinberger, Jerome Williams