Abstract: Provided is a reveal substrate including a release liner base stock layer; an adhesive layer; a label base stock layer; a thermal insulation layer disposed over the label base stock layer; an ink layer disposed over the thermal insulation layer, the ink layer comprising at least one color; a reveal coat layer disposed over the printed ink layer; and a top coat layer disposed over the reveal coat layer. The reveal coat layer includes an acrylic-based composition including light-scattering particles which cause the reveal coat layer to be opaque in a first state and transparent in a second state, the application of at least one of heat and pressure from a print head causing the reveal coat layer to transition from the first state to the second state, thereby enabling the at least one color of the ink layer to be visible through the reveal coat layer.