Abstract: A system, methods, and apparatus for facilitating a user interaction using baseless tokens are disclosed. In an example embodiment, a campaign is purchased by a campaign ruler from a campaign administrator for a cost that includes a rebate amount allocated to a rebate account. A set of rules for creation is received from the campaign ruler defining interactions with corresponding baseless token awards. A set of rules for destruction is received from the campaign ruler defining interactions such as participation in an auction with corresponding destruction of baseless tokens. Users are awarded baseless tokens which are redeemable only through a right of participation, and baseless tokens are destroyed based on user participation. A prize is delivered to a winning user. A rebate is provided to the campaign ruler for delivery of the prize, from the rebate account, which is maintained independently of baseless token creation and destruction.