Abstract: A system and method for optimizing content to be inserted into a web object. The method includes: receiving an identifier associated with the web object; determining a category of the web object; identifying focus rules respective of the determined category, wherein the focus rules indicate characteristics of the web object related to cognitive interest; analyzing, based in part on the focus rules, the web object; determining, based on the analysis, a content placement moment in the web object; and causing a placement of the content in the web object at the content placement moment.