Abstract: Technology is directed to text message based concierge services (“the technology”). A user interacts with a concierge service (CS) via text messages to obtain a specific concierge service. For example, the user can send a text message to the CS, e.g., to a contact number provided by the CS, requesting for a recommendation of a restaurant, and the CS can respond by sending the recommendation as a text message. The CS determines a context of the request and generates recommendations that are personalized to the user and is relevant to the context. The CS can use various techniques, e.g., artificial intelligence, machine learning, natural language processing, to determine a context of the request and generate the recommendations accordingly. The CS can also receive additional information from a person associated with the CS, such as a concierge, to further customize or personalize the recommendations to the user.