Abstract: A spring alignment mechanism utilizes a guide inserted into a display carton below merchandise items. A spring-driven rear pull member travels on the guide so that as items are removed from the carton, remaining items are pulled forward. In one example, the guide is inserted between the bottom of merchandise items and the carton bottom. In another example, merchandise items are supported on cardboard support rails built into the bottom of the carton, or provided on a carton insert; and the guide is inserted between the cardboard support rails.