Abstract: Bayesian A/B testing tools and methods for email campaigns are provided. The Bayesian methods and tools disclosed herein determine which version of an email is better than another to enable accurate Bayesian A/B testing on the emails.
Type:
Application
Filed:
October 19, 2018
Publication date:
April 25, 2019
Applicant:
Clutch Holdings, LLC
Inventors:
Timothy Duquette, Daniel Guy, Leendert-Henk Gravendeel