Abstract: A system provides consumers more product information to make informed buying decisions as well as recommendations, promotional messages, or couponing associated with a selected or related product. When used in a retail environment, radio or visual tagging of the products, displays, or retail shelf allows a mobile or other computing device to read a unique identifier and use it to retrieve the product information from a remote server. An extended clarity score may combine objective data and/or qualitative, subjective data with information about whether certain data has been provided. In some embodiments, structured identifiers indicate particular sources, product lines, production batches, marketing channels, retail destinations, and the like. In others, the information is retrieved as a function of one or a combination of products that the consumer has considered during a single in-store shopping trip.
Abstract: A system provides consumers more product information to make informed buying decisions as well as recommendations, promotional messages, or couponing associated with a selected or related product. When used in a retail environment, radio or visual tagging of the products, displays, or retail shelf allows a mobile or other computing device to read a unique identifier and use it to retrieve the product information from a remote server. An extended clarity score may combine objective data and/or qualitative, subjective data with information about whether certain data has been provided. In some embodiments, structured identifiers indicate particular sources, product lines, production batches, marketing channels, retail destinations, and the like. In others, the information is retrieved as a function of one or a combination of products that the consumer has considered during a single in-store shopping trip.
Abstract: A system provides consumers more product information to make informed buying decisions as well as recommendations, promotional messages, or couponing associated with a selected or related product. When used in a retail environment, radio or visual tagging of the products, displays, or retail shelf allows a mobile or other computing device to read a unique identifier and use it to retrieve the product information from a remote server. In some embodiments, structured identifiers indicate particular sources, product lines, production batches, marketing channels, retail destinations, and the like. In others, the information is retrieved as a function of one or a combination of products that the consumer has considered during a single in-store shopping trip.