Abstract: The present invention relates to a system and method of placing augmented reality renderings, within the context of physical space imagery, creating an immersive augmented reality experience. The method comprising the steps of imaging physical space, by way of a camera enabled mobile device, to create a physical space imagery, initiating data communication with a remote agent, selecting, by way of the remote agent, at least one of an augmented reality rendering, and data communicating the augmented reality rendering, for inclusion within the physical space imagery, forming an immersive augmented reality experience, viewable and useable, by a consumer, on the camera enabled mobile device.

Abstract: The present invention relates to a system and method of placing augmented reality renderings, within the context of physical space imagery, creating an immersive augmented reality experience. The method comprising the steps of imaging physical space, by way of a camera enabled mobile device, to create a physical space imagery, initiating data communication with a remote agent, selecting, by way of the remote agent, at least one of an augmented reality rendering, and data communicating the augmented reality rendering, for inclusion within the physical space imagery, forming an immersive augmented reality experience, viewable and useable, by a consumer, on the camera enabled mobile device.

Abstract: The present invention relates to a camera enabled mobile device and method of toggling between an augmented reality image viewing mode and a rendered image viewing mode based, in part, on viewability of an augmented reality target (visible or invisible—markerless) proximate the camera enabled mobile device. The method comprising steps of positioning at least one of an augmented reality target in a physical location, aiming the camera at the augmented reality target, initiating, once, an immersive user software experience, determining which of the augmented reality appliance images and the rendered appliance images are associated with the augmented reality target, then toggling between the augmented reality image viewing mode when the augmented reality target is viewable by the camera else entering the rendered image viewing mode.