Abstract: The principles set forth herein describe building a product finder. One aspect comprises receiving a request at a computing device to develop a product finder for a specified product category; receiving input at the computing device to configure the product finder, the input comprising data representing product information associated with the specified product category; developing, via a processor accessible by the computing device, the product finder based on an existing template, wherein developing the product finder based on the existing template reduces writing of computer code; and utilizing the input to customize the product finder. Other embodiments are disclosed herein.