Abstract: The present invention relates to a camera enabled mobile device and method of toggling between an augmented reality image viewing mode and a rendered image viewing mode based, in part, on viewability of an augmented reality target (visible or invisible—markerless) proximate the camera enabled mobile device. The method comprising steps of positioning at least one of an augmented reality target in a physical location, aiming the camera at the augmented reality target, initiating, once, an immersive user software experience, determining which of the augmented reality appliance images and the rendered appliance images are associated with the augmented reality target, then toggling between the augmented reality image viewing mode when the augmented reality target is viewable by the camera else entering the rendered image viewing mode.