Abstract: A display device (30), particularly for use as a menu board in a restaurant or the like. The device (30) has at least two rotatable roller members (31 or 32) located in substantially parallel spaced apart relationship. Carrier means (38) is provided, tightly supported by and rotatable about the rollers (31 and 32) and adapted to receive at least one display means (36) thereon. Each of the carrier means (38) and said display means (36) are constructed at least partially of substantially flexible and translucent material. Illumination means (37) are provided behind at least a portion of said carrier means (38), to illuminate a viewing portion of said carrier means (38) and said display means (36) thereon.