Abstract: A method of marketing a symbol of commitment is provided. The method includes identifying a symbol that can be recognized as a showing of a predetermined type of personal commitment. The also includes providing at least one design of the symbol. Additionally, the method includes determining at least one retail establishment for supplying such symbol to members of the community who wish to be recognized for having made the personal commitment. The method further includes conducting a knowledge-spreading campaign to inform would-be purchasers of the symbol of commitment.