Abstract: Digital signage systems and methods are provided for advertising and vehicle maintenance-related content based on vehicle telematics data. Example method steps include receiving vehicle telematics data from an in-vehicle telematics device, creating a content production request based on the vehicle telematics data, retrieving context-aware information based on the content production request from a local database or a remote networked resource, creating a digital signage message based at least in part on the context-aware information and at least one predetermined rule, and causing display of the digital signage message on one or more displays.