Abstract: A method includes receiving and storing, at a server, retail product data related to a retail product offered for sale at a retailer, the retail product data including text data corresponding to a description of the retail product, price data corresponding to a price of the retail product, and image data corresponding to a graphical image of the retail product. The method also includes receiving, at the server, links to content generated by a content-generating user, the content being associated with retail products. The method also includes identifying, at the server, a link from the plurality of links that corresponds to content associated with the retail product offered for sale at the retailer. The method also includes generating, at the server, a web page that displays the product data, including the text data, the price data, and the image data for the retail product offered for sale at the retailer and that displays the identified link.

Abstract: A method includes receiving and storing, at a server, a project listing associated with a project that includes at least one shopping-related activity and providing access to the project listing to users. The method also includes receiving, at the server, a request for participation in the project from a user and receiving, at the server, approval for an approved user to participate in the project, based on the request. The method also includes receiving, at the server, a link to content generated by the approved user, the content being associated with the approved user's performance of the at least one shopping-related activity and the content including at least one of text content, image content, and video content. The method also includes providing, at the server, access to the link to the users.