Abstract: A package identification system for identifying the individual containers of a consumer pack of beverages packaged in sets of like containers is disclosed wherein each container in the set has its major surface area bearing a first indicia identical with other containers of the set for conveying information about the containers. A smaller identifying indicia is displayed on each container of the set with each identifying indicia being distinctly and visibly different from the smaller identifying indicia of each of the other containers of the set so that during consumption of the beverage, a user may readily distinguish his container from the other containers of the set.