Abstract: A handheld, portable color measuring device for measuring the primary colors of red, green and blue in a color target to be analyzed and connected to a built-in LCD display or connected to a separate personal computer. The color measuring device includes an elongated color measuring probe housing. A hollow cone shaped probe tip is attached to one end of the probe housing. A target contact end of the probe tip is placed against a color target to be measured. Inside the probe housing is a battery powered white LED light source connected to a color measurement switch. When the measurement switch is actuated, the white light source illuminates the color target surrounded by the target contact end of the probe tip. A light pipe is centered inside the probe housing and inside a portion of the probe tip. The light pipe captures the reflected light off the color target and projects the captured light onto a 3 color (RGB) sensor.