Abstract: Method and apparatus for priority masking of video enhancement areas of a video picture. A first enhancement conversion formula is generated for enhancing a first segment of the video picture according to the first generated enhancement conversion formula. Similarly, a second enhancement formula for enhancing a second segment of the video picture according to the second enhancement conversion formula is generated. Priority of one conversion formula over the other in the area of overlap of the two segments is established by combining the first and second enhancement conversion formulas in a manner to produce the composite enhancement conversion formula in which one of the first and second enhancement conversion formulas has a degree of priority over the other enhancement conversion formula in the area of the video picture in which the overlapping occurs. The video picture is thus modified according to the composite enhancement conversion formula.