Abstract: A color matching and color recommendation system. In one embodiment, the system may (i) receive a color input indicative of one or more colors, (ii) select at least one reference color from the one or more colors, (iii) associate the at least one reference color with at least one of a plurality of predefined color categories, and (iv) identify at least one related color based on the at least one of the plurality of predefined color categories. In another embodiment, the system may (i) receive a color input indicative of one or more colors, (ii) select at least one reference color from the one or more colors, and (iii) compare the at least one reference color to a plurality of predetermined colors to identify one or more related colors having color data closest to the at least one reference color.