Abstract: An enhanced system and method for carrying out online transactions and auctions using a “shopping games” mechanism module is disclosed. The shopping games system provides for a mechanism scheme allowing “game moves” as well as bidding and message exchanging moves. The participants of the system may engage in game play in conjunction with an auction process, wherein the game play affects the auction process to provide a entertaining and amusing environment for participants to carry out online transactions without limiting the participants to traditional auction “moves”.