Abstract: A system, method, apparatus, means, and computer program code for facilitating online presence based actions. According to some embodiments of the present invention, an entity's presence status may trigger an action in accordance with a rule established by a user. A system or apparatus may include a task client application adapted to initiate an action upon receipt of instructions from a task manager. The task manager may receive presence status information for the entity from a presence client, determine if a rule has been satisfied by the entity based on the entity's presence status, and provide the instructions or information to the task client application regarding the action.