Abstract: Improved promotional pop-up designs capable of fabrication by mechanical mass production, particularly as a part of a web-press operation. A pair of pop-up elements in the form of two panels which are attached to one another, preferably by adhesive, are interconnected by hinges to basepieces that constitute the halves of a folder. Automatic web-press operation can die-cut hinge elements, either within the basepieces or within the pop-up elements in the moving web. Both pop-up elements may be formed from the sheet material located adjacent one edge of a basepiece, or the pop-up elements may be formed in flanking relation to the basepieces with one pop-up element along each lateral edge of the moving web, or they may alternate across the web.

Abstract: Printed paper novelty items including one or more "pop-ups" and methods for making such items designed for mass production. Promotional items of this type are formed by folding a sheet material blank so that portions constituting pop-up panels are superimposed on portions constituting basepieces. Subsequent folding operation is carried out to sandwich the pop-up panels between the basepieces and to effect adhesive attachment by earlier applied adhesive patterns, and thereafter at least one of the basepieces may be cut to eliminate an original connection between it and a pop-up panel. In the final construction, the basepieces are hinged to each other along a straight line, and each of the pop-up panels is pivotally attached to one of the basepieces along a line at an angle between about 15.degree. and about 70.degree. to the hinge line. The method may be carried out as a part of an overall web press operation or may be carried out through the use of folding machines or through a combination of both.

Abstract: An advertising or promotional item is made by preparing a visual advertising or promotional message and cutting it into a plurality of separate interfitting pieces, substantially all of which have the same shape and size as at least one other piece. After interchanging the locations of most of the pieces to scramble them and hide the message, the scrambled relationship visual image is printed upon sheet material and then die-cut to form the original message pieces arranged in scrambled relationship, whereby the recipient must rearrange the pieces to discover the hidden, advertising or promotional message. Preferably, the message region is divided into three or more substantially identical sections. The die-cut sheet material may be laminated with pressure-sensitive adhesive to a backing sheet having a release coating and may be applied to or formed as a part of the sidewall of a container.

Abstract: An illustrative or promotional item having front and rear relatively pivotable covers joined together along a vertical line and a die-cut panel which includes a plurality of subpanels having upper and lower extensions. The lateral edge of each extension nearest the vertical line carries a hinged tab, and the opposite lateral edge of each extension is connected to the remainder of the die-cut panel along vertical hinge line segments. A section of the remainder of the die-cut panel is adhesively attached to the interior surface of the front cover adjacent the vertical line, and an opening is preferably provided in the front cover through which the subpanels can be seen. When the item is opened by swinging the front and rear covers relative to each other, the subpanels pivot to become oriented edgewise to the rear cover. Preferably, the proportions are such that, upon opening completely, the front and rear covers lie in the same plane and the subpanels have rotated 180.degree.

Abstract: A pop-up item for promotional purposes wherein a cover panel and a back panel, hinged to each other along a straight line, sandwich a die-cut panel in which are formed a plurality of interconnected coupons and at least two tabs. One tab is joined to the cover, and the other tab means is joined to the back. Opening of the cover causes the coupons to pop-up and attract the attention of the recipient. The items can be inexpensively mass-produced as a part of a web-press or sheet-press operation.

Abstract: An envelope contains a separate enclosure that is formed from the same sheet material. Sheet material having a first portion and a narrower second portion is folded so portions are superimposed one upon the other. At some time, adhesive is applied to the wider regions of the first portion. By severing the sheet material along the edge common to the first and second portions while maintaining their superimposed relationship, they are separated and then subsequently folded so the first portion envelops the second portion, and the envelope is produced as a result of the adhesive. The severing is carried out while the superimposed portions are suitably restrained, e.g., within a buckle plate folder or within a knife-folding unit or between a pair of moving belts.

Abstract: A pop-up item for promotional purposes wherein a cover panel and a back panel, hinged to each other along a straight line, sandwich a die-cut panel in which are formed a plurality of interconnected coupons and at least two tabs. One tab is joined to the cover, and the other tab means is joined to the back. Opening of the cover causes the coupons to pop-up and attract the attention of the recipient. The items can be inexpensively mass-produced as a part of a web-press or sheet-press operation.

Abstract: A pop-up dimensional or specialty product which is designed for mass-production mechanical fabrication and assembly. A basepiece is formed from sheet material including a plurality of base panels, and a separate pop-up element is attached to two different base panels. Adhesive is applied to a subelement of one pop-up element, and after bringing the base panels into superposed relationship, as by folding, the subelement becomes adhesively attached to a subelement of the other pop-up element. Upon unfolding of the basepiece, the pop-up elements stand up out of the plane thereof.