Abstract: Clickstream data collected from a panel of internet users is used to generate and present internet activity metrics. Data collected from a community of internet users may be augmented by clickstream data store content, third party content, search results, and other sources to form estimates of internet activity, such as traffic, that is structured and analyzed to produce metrics of nearly any internet web site or domain. The estimate of the panel's Internet activity may be refined by applying a domain-specific bias adjustment to the estimate. Applying the domain-specific bias adjustment to the estimate may include applying a weight to a subset of the data that connotes a specific domain from the panel of Internet users.
Type:
Grant
Filed:
November 12, 2007
Date of Patent:
February 15, 2011
Assignee:
Compete, Inc.
Inventors:
David Cancel, Donald L. McLagan, Carl G. Query, Lauren S. Moores
Abstract: Methods and systems are provided herein for the analysis of clickstream data of online users. The analysis methods and systems allow for the creation of new offline business methods based on online consumer behavior. In embodiments, the output file enables a third party to determine related products for product placement and arrangement in a retail facility to enhance revenue from purchases of related products.
Abstract: Methods and systems are provided herein for the analysis of clickstream data of online users. The analysis methods and systems allow for the creation of new offline business methods based on online consumer behavior.
Abstract: Methods and systems are provided herein for the analysis of clickstream data of online users. The analysis methods and systems allow for the creation of new offline business methods based on online consumer behavior.