Abstract: A sales lead recorder and a method of operation are described. The sales lead recorder may be used at an exhibition (or similar venue) to capture, compile, and output sales lead data associates with attendees of the exhibition. When an attendee provides a badge, the sales lead recorder captures embedded sales lead data within the badge. The presented recorder includes an imager that may capture a variety of embedded codes positioned at a variety of locations with a badge. In addition, the sales recorder is optimized for configuring the sales recorder according to an exhibitor's preferences. Furthermore, a variety of downloading and output options for sales lead data are available.