Abstract: The present invention provides a method for providing targeted advertising to individuals in a venue. Advertising content is delivered to a predetermined individual via a user interface associated with that individual's seat. The advertising content can be selected based on the location of the user interface. The advertising content can be selected based on stored demographic information associated with the individual's seat or related directly to the individual. The advertising content is conveyed to the individual at a predetermined condition associated with the event, such as a time out.