Abstract: Methods and apparatus for sonically attracting bass fish to a desired location which entails propagating a sound into water constituting a habitat for fish, the propagated sound being an emulation of the sound made by a bass fish striking and eating a live bait species. In one embodiment of the invention, the propagated sound is originated at the location to which the fish are to be attracted by first recording the sound of bass fish striking and then consuming a live bait species at an underwater situs, and then propagating the recorded sound from a selected location.