Abstract: A method of defining, monitoring, and managing performance, influencing behavior, and aligning behaviors to strategic objectives involves determining with clarity, simplicity and materiality the why, the expectations, the levels of performance, and the projected response, to a set behaviors, accomplishments, and results. For individuals or groups, important behaviors, accomplishments and results are identified, prioritized, and a certain number selected and placed on an RPM matrix and weighted. The RPM matrix lists the weighting as well as specifying levels of performance. After completion of a measurement period, the RPM matrix calculates an RPM score for the individual or group. This RPM score is then used to determine an appropriate reward or response, and can be fed into web-based reporting software.