Abstract: A method of increasing the awareness of users of the Internet to services and products provided by web sites, wherein the method includes establishing a hosting web site on the Internet having a data processor for registering web site owners (WSO's) as subscribers to a hosting service. The method also includes storing a program of a browser add-on in the web site, and incorporating a set of customizable characteristics, wherein each WSO subscriber is enabled on said hosting web site to customize said browser add-on for defining specific look and functionalities of the browser add-on.