Abstract: A method of valuing online advertising locations is disclosed. A clickable ad is served to, an online advertising location and a click total an impression total are obtained for a pre-determined time period. These are used to calculate the click-through-ration (CTR). Optionally, knowing the cost per click of the ad, an effective cost per thousand (eCPM) is also calculated. Either the CTR or the eCPM, or both, are used as the location score. Location scores are obtained for locations over an advertising domain. Individual location scores are then ranked relative to the average location score for the domain. These ranked scores are used by automated bidding servers to optimize buying on-line advertising locations on a content domain.

Abstract: A system and method for evaluating short messages is described. A list of messages, pre-filtered by keyword and geographic origin, are scored using a stack of filters having either general scoring parameters or flexible, user defined parameters. Each filter examines the messages for characteristics such as whether they have been re-sent, they contain particular abbreviations or repetitions, a minimum number of words, profanities or other characteristics indicative of their value to a user. A report consisting of the scored messages, i.e., the message and the score associated with the message after application of all relevant filters to the message, is then sent to a user. The report is either ordered or not, and is either an electronic or a human readable form. The elapsed time since the message was originally scored or sent is used to periodically readjust the scores and the report.