Abstract: An automated system for enabling consumers to respond to publicly broadcast information includes a content identification processor and an order processor. The content identification processor is configured to identify the content of publicly broadcast information in response to receipt of data specifying the publicly broadcast information. The order processor receives from a consumer an order comprising data specifying information publicly broadcast over a non-interactive medium, communicates the data to the content identification processor, receives an identification of the content of the publicly broadcast information from the content identification processor, and causes action desired by the consumer to be initiated based on the content of the publicly broadcast information. A consumer transmitter device is configured to transmit an order to an order processor at the initiative of a consumer upon receipt by the consumer of publicly broadcast information of interest to the consumer.