Abstract: In a method of executing a transaction using an electronic coupon, coupon campaign information is provided to an engine. The coupon campaign information defines a discount value, a product family and a number of coupons to be distributed. Each coupon within the coupon campaign has a coupon identification (ID). Coupon publications are provided including a machine-readable portion that encodes coupon data describing the coupon campaign information. The coupon data is retrieved from the machine-readable portion of the coupon publication using a personal electronic device. The coupon data is used to retrieve a coupon ID that is stored in the personal electronic device. The coupon ID is transmitted to a point of sale (POS) system using the personal electronic device. The POS system communicates with the engine to verify a validity of the coupon ID. A discount is applied to a transaction in accordance with the discount value.

Abstract: In a method of executing a transaction using an electronic coupon, coupon campaign information is provided to an engine. The coupon campaign information defines a discount value, a product family and a number of coupons to be distributed. Each coupon within the coupon campaign has a coupon identification (ID). Coupon publications are provided including a machine-readable portion that encodes coupon data describing the coupon campaign information. The coupon data is retrieved from the machine-readable portion of the coupon publication using a personal electronic device. The coupon data is used to retrieve a coupon ID that is stored in the personal electronic device. The coupon ID is transmitted to a point of sale (POS) system using the personal electronic device. The POS system communicates with the engine to verify a validity of the coupon ID. A discount is applied to a transaction in accordance with the discount value.