Patents Assigned to CONTECH HOLDINGS, LLC
  • DYNAMIC FLOOR PRICING SYSTEM AND ASSOCIATED METHODS
    Publication number: 20140258000
    Abstract: A computer-implemented method for increasing publisher revenue for targeted online advertising includes retrieving buying data from an ad network report. Ad impression counts and bid amounts from winning bids may be used to determine a true cost per thousand impressions (CPM) value of an ad request. Price floors for the ad request may be set to equal the true CPM value either automatically or manually by the publisher. Monitoring periods for purchase data reporting from participating ad networks may provide true CPM values in real-time.
    Type: Application
    Filed: March 6, 2014
    Publication date: September 11, 2014
    Applicant: CONTECH HOLDINGS, LLC
    Inventors: Michael Connolly, Nathaniel Thomas