Abstract: A computing system generates and a plurality of clusters by clustering the session representations based on similarity between session representations, the plurality of clusters comprising an optimal number of clusters based on key performance indicators corresponding to each cluster of the plurality of clusters. The computing system determines a medoid of each of the plurality of clusters, and then for each session representation generated for each of a second plurality of sessions, the computing system computes a distance between the session representation and each medoid to determine a nearest medoid and assigns the session representation to a cluster associated with the nearest medoid.

Abstract: The subject technology receives, from a first client device, a set of requests for recording user activity detected on a mobile application executing on the first client device. The subject technology determines that a first request from the set of requests includes a change in position for an element of a screen of the mobile application. The subject technology determines a previous timestamp of a set of previous properties including a previous change in position for the element of the screen. The subject technology determines a transition time between a current timestamp and the previous timestamp. The subject technology generates, using a style sheet language, a linear transition based at least in part on the transition time. The subject technology adds the linear transition to a style of a markup language element corresponding to the element.

Abstract: Method of generating frustration score starts with processor receiving data associated with interactions by users with website including webpages displayed during sessions. Processor generates page view scores based on page view experience indicators and zone experience indicators associated with the webpages, generates session scores based on the page view scores and session experience indicators, and generates webpage scores based on page view scores. Processor identifies the webpage associated with highest level of frustration based on page view and webpage scores and identifies the session that is associated with highest level of frustration based on the session scores. Processor causes a user interface to be displayed on a display device that includes a visualization of interactions by a user with the website associated with the session with the highest level of frustration and an identification of the webpage associated with the highest level of frustration. Other embodiments are described herein.

Abstract: A computing system generates, for each of a plurality of sessions, a session representation indicating the order through which a user navigated through a plurality of webpages during the session, and generates for each pair of session representations, a score indicating how similar the session representations in each pair are to each other. The computing system further generates a plurality of clusters by clustering the session representations based on the score for each pair of session representations, determines an optimal number of clusters based on key performance indicators corresponding to each cluster of the plurality of clusters, and generates a natural language description for each cluster of the optimal number of clusters based on the key performance indicators associated with each cluster.

Abstract: The subject technology receives, from a first client device, a set of requests for recording user activity detected on a mobile application. The subject technology sends a first request for storing, at a cloud storage system, information related to the set of requests. The subject technology sends a second request for storing, at a local storage system, a set of metadata associated with the information related to the set of requests. The subject technology receives, from a session player application, a third request for playing a session replay corresponding to a user session at the mobile application. The subject technology sends, to the cloud storage system, a fourth request for information related to the set of events for playing the session replay. The subject technology receives, from the cloud storage system, information related to the set of events that occurred at the mobile application.

Abstract: Aspects of the present disclosure involve a system including a computer-readable storage medium storing a program and method for providing interfaces for automatically mapping webpages to page groups. The program and method provide for determining prioritized terms for plural URLs corresponding to webpages of a website; sending, to a user's client device, an indication of the prioritized terms; receiving, from the client device, an indication of the prioritized terms as modified by the user; generating page groups based on the modified prioritized terms, each page group being assigned to a page category for the website, and each page group having URL-based conditions; sending, to the client device, an indication of the page groups; receiving, from the client device, an indication of the page groups as modified by the user; and causing display of a mapping interface on the client device, the mapping interface corresponding to the modified page groups.

Abstract: Systems and techniques may be used for identifying a product from a uniform resource locator (URL) of a website. A technique may include receiving the URL based on a user interaction with the website, the user interaction triggering an event on the website. In an example, the technique includes comparing the URL to a database of stored URLs. The technique may include determining a portion of the URL, comparing, for example using a regular expression, the portion of the URL to entries in a specified product name column of the database, and identifying a product in the specified product name column corresponding to the portion of the URL based on comparing the portion of the URL. The technique may include outputting an indication of the product.

Abstract: The subject technology receives, from a document object model, a set of nodes of a web page, each node corresponding to an element of the web page. The subject technology determines, using an intersection observer, a position and visibility of a set of first elements within a viewport of the web page. The subject technology determines, using a mutation observer, a set of new elements within the viewport that was previously hidden and now visible. The subject technology provides a set of visible elements, based at least in part on the set of new elements and the set of first element, as elements that have been seen by a user during a session. The subject technology generates an index based at least in part on the set of visible elements, the index comprising information corresponding to text that was visible to the user during the session.

Abstract: Aspects of the present disclosure involve a system comprising a computer-readable storage medium storing a program and method for providing session replay with multiple browser tabs. The program and method provide for receiving plural session events corresponding to a browsing session of a webpage, the plural session events corresponding to user interactions performed across plural browser tabs with respect to the webpage; determining, based on the plural session events and for each browser tab of the plural browser tabs, a set of in-focus time periods during which user interaction was focused on the browser tab relative to other browser tabs of the plural browser tabs; and consolidating, for the determined sets of in-focus time periods, session events of the plural session events into chronological order, the consolidated session events corresponding to a single stream of in-focus activity for the browsing session across the plural browser tabs.

Abstract: Aspects of the present disclosure involve a system comprising a computer-readable storage medium storing a program and method for determining zone identification reliability. The program and method provide for receiving plural page samples of a webpage or page group, each page sample of the plural page samples corresponding to a respective pageview of the webpage or page group; determining, for each page sample of the plural page samples, zone identification information for the page sample, the zone identification information indicating targets and zones identified by the targets for the page sample; detecting any identification errors with respect to the zone identification information for the plural page samples; and determining, based on the detecting, a reliability of the zone identification information.

Abstract: Aspects of the present disclosure involve a system comprising a computer-readable storage medium storing a program and method for presenting cross-sell products. The program and method provide for receiving indication of a user selection to display cross sell data for at least one product made available for purchase by a website; determining a set of cross-sell products for the at least one product, each cross-sell product in the set of cross-sell products having been previously sold together with the at least one product in association with website; determining, for each cross-sell product in the set of cross-sell products, a set of metrics that relate the cross-sell product to the at least one product; and causing, for each cross-sell product in the set of cross-sell products, display of the respective set of metrics that relate the cross-sell product to the at least one product.

Abstract: The subject technology receives, from a first client device, a set of requests for recording user activity detected on a mobile application, each request includes information corresponding to a set of events based on the user activity that has occurred on the mobile application. The subject technology determines that a first request from the set of requests includes an image and a hash of the image. The subject technology stores the image and the hash of the image in a cache. The subject technology determines that a second request from the set of requests includes the hash of the image, the second request being different than the first request. The subject technology retrieves, based on the hash of the image, the image from the cache. The subject technology generates a markup language element based at least in part on the retrieved image from the cache.

Abstract: Systems and techniques may be used for providing information related to an underperforming product. An example technique may include determining, for products in a particular zone of a website, an underperforming product based on pageviews or interaction metrics of users visiting the website. The technique may include identifying a product type of the underperforming product, and outputting a recommendation for display. The recommendation may include at least one replacement product of the product type, other than the underperforming product, to replace the underperforming product in the particular zone.

Abstract: Methods, systems, and programs are presented for determining exposure rate. One method includes an operation for operation for receiving a request, from a client device, for a value of an exposure rate of a zone within a webpage, the request comprising at least one search parameter and information about a viewport of the presented webpage. A check is made to determine if the exposure rate has been previously calculated. When the exposure rate has not been previously calculated, a visibility height of the zone is calculated and stored in a memory. When the exposure rate has been calculated, the visibility height is retrieved from the memory. Recordings of members accessing the webpage are analyzed to determine when the visibility height of the zone is visible in member devices accessing the webpage. The exposure rate of the zone is calculated based on the determinations of visibility of the zone.

Abstract: A system and method for identifying and correcting webpage zone target misidentification are provided. The method includes clustering a plurality of webpage nodes based on at least zoning information derived from a webpage to identify at least two similar webpage node clusters, wherein the clustered webpage nodes are included in the zoning information, and wherein at least two webpage node clusters indicates at least a zone target misidentification; generating at least a zone identification issue fix suggestion for each identified zone target misidentification, wherein a zone identification issue fix suggestion is a suggestion providing a correction for a respective zone target misidentification; and applying each of the generated zone target misidentifications on a respective zone target misidentification.

Abstract: The subject technology receives session data from a set of users associated with a retail website. The subject technology generates, using at least one machine learning model, a purchase intent prediction based at least in part on the session data. The subject technology determines a set of sessions that correspond to conversions on the retail website based on the session data. The subject technology generates a combination of data using first data from the purchase intent prediction with second data based on the set of sessions that correspond to conversions. The subject technology generates information related to a missed purchase segment based at least in part on the combination of data. The subject technology provides the information for display on a client device.

Abstract: Aspects of the present disclosure involve a system comprising a computer-readable storage medium storing a program and method for mapping webpages to page groups. The program and method provide for receiving plural Uniform Resource Locators (URLs), each URL of the plural URLs corresponding to a respective webpage of a website; generating a distance matrix with pairwise distances between the plural URLs; performing hierarchical clustering based on the distance matrix, to generate a dendrogram in which the plural URLs are arranged in hierarchical clusters; and determining, based on the dendrogram, a predicted page group for each of the plural URLs.

Abstract: Method of generating frustration score starts with processor receiving data associated with interactions by users with website including web pages displayed during sessions. Processor generates page view scores based on page view experience indicators and zone experience indicators associated with the web pages, generates session scores based on the page view scores and session experience indicators, and generates web page scores based on page view scores. Processor identifies the webpage associated with highest level of frustration based on page view and web page scores and identifies the session that is associated with highest level of frustration based on the session scores. Processor causes a user interface to be displayed on a display device that includes a visualization of interactions by a user with the website associated with the session with the highest level of frustration and an identification of the web page associated with the highest level of frustration.

Abstract: A system and method for quantifying impact of script error exceptions on performance of an online retail platform. A method includes selecting at least one performance metric for a webpage, wherein the selected performance metric has an impact due to at least one script error exception encountered on the webpage visited by a first user device; retrieving a normal value for each of the at least one selected performance metric for the webpage visited by a second user device; retrieving an abnormal value for each of the at least one selected performance metric for the webpage visited by the second user device; comparing the abnormal value to the normal value of a respective selected performance metric; and determining a performance impact score based on the comparison, wherein the performance impact score is indicative of a reduction in a performance metric of each of the least one selected performance metric.

Abstract: A system and method for analyzing in-page behavior. A method includes recording sessions of users browsing a website, wherein a session is time-ordered collection of a user's interactions with one or more webpages belonging to the website; analyzing recorded sessions to generate session insights, wherein the session insights are based in part on user experience factors, wherein each user experience factor relates to behavior of a user within each webpage visited during a session; and reporting the generated experience insights.