Abstract: A golf club grip having an outer contour shaped to permit a golfer's hands to assume a substantially normal position when addressing the ball and to promote the correct rotation of the golfer's left elbow. The grip fits over the distal end of a golf club shaft and includes lower and higher hand grip portions each of which has a longitudinal axis which is inclined to and intersects the longitudinal axis of the shaft at an acute angle. These three longitudinal axes are oriented to achieve the desired outer contour. The longitudinal axis of the lower hand grip portion is inclined upward and away from the target and the longitudinal axis of the upper hand grip portion is inclined downward and toward the target. By allowing natural hand placement and promoting proper left hand rotation, the grip lessens the tendency to slice or hook.