Abstract: In order to provide enhanced database-derived information, such as enhanced directory assistance, a directory assistance operator receives a request from a telecommunications system user for listing information of a business that provides a desired product or service. A merchant database, containing business listings, as well as detailed data regarding products and services sold by at least some businesses, is searched in accordance with rules that consider travel time to the merchants and other known characteristics relating to the desired product or service. The search results are then presented to the user through spoken and/or visual means.