Abstract: A power assisted roll handling attachment for a lifting apparatus. Its support frame includes a gearmotor assembly and guides and is adapted for attachment to the lifting apparatus. A movable roll support assembly includes a support beam, a roll core mandrel assembly and a rack member having a curved portion. The rack member is adapted for being driven by a drive member carried on the output shaft of the gear motor. The support beam has a cross section defined by a flanged portion and a web portion. The support beam is formed in an L-shape having a first end, a second end and a radial portion formed therebetween. The rack member is positioned in a spaced parallel relationship with the flange portion. The roll support assembly is supported by the guides.